Understanding basics of SEO and it's effect on the website ranking
  • What is SEO and importance of SEO
  • Understanding different kinds of Search Engines and it's percentage of searches
  • What is bots, website cache and crawlers
  • How search engine works
  • What is difference between Directories and Search Engines
  • What is organic results, local results and paid results in Google
  • Understanding difference between Black-Hat SEO, White SEO and Gray-hat SEO
  • How SEO affects website ranking and business
    HTML and CSS Coding
  • Writing code of HTML
  • Using colour, fonts and sizes
  • Understanding CSS
  • Making a basic layout with DIV CSS
  • What is difference between HTML4 and HTML5
    Responsive and Mobile friendly website
  • Understanding view port
  • Will my website be affect in SE ranking if website is not responsive and mobile friendly?
  • Will Google penalize if my website is not mobile friendly?
  • Checking your website if its mobile Friendly or not
  • Asking your designers/developer to fix errors.
  • Using Google and other tools to check if the website is mobile friendly or not
  • Much more in this topic in book and lecture
    Keywords Research and Analysis
  • What is keywords and why it's important
  • Understanding how keywords work
  • What is long-tail keywords, phrase patterns, and plurals
  • Using Google's Keyword Planner
  • Analyzing competitor’s keywords
  • Checking keyword competitiveness and its effects
  • Choosing best keywords for maximum benefits
  • Mixing keywords in your website for maximum searchability
    On- page SEO module 1 : Header, meta etc optimization
  • Optimizing title tag of your website
  • How to write effective meta description
  • Meta indexing optimization
  • Author and Geo Tags Optimization.
  • How to make SEO friendly URL
  • Optimizing h1, h2, h3 etc.
  • Image Optimization
  • Using SEO breadcrumbs with microformat
  • Optimizing home page, footer and inner pages
  • RSS file creations.
  • Sitemap Creation
    On- page SEO module 2 / Understanding Google's Panda Updates
  • What is Panda updates
  • How Panda updates affected SEO
  • How to optimize your content as per Panda updates.
    On-Page SEO module 3 : /Content and inbound link optimization
  • Understanding difference between SEO content and normal content
  • How to write SEO friendly content
  • Understanding keyword density and keyword saturation
  • What should be the ideal length of content
  • How to format your content for better SEO indexing and indexing
  • Avoiding duplicate content problem.
  • Using canonical URL for static and dynamic URL
  • Understanding Cannibalization
  • How to overcome Cannibalization problem
  • There is much more in this topic which will be covered in lecture and
  • its mentioned also in the our book.
    Page redirection and SEO
  • Understanding redirection in SEO
  • Creating custom 404, 403 pages
  • Understand 301 redirection (Permanent redirection)
  • 302 Temporary Redirection
  • What is mobile redirection and when to use that
    Using Schema and Structure data
  • What is structure data and rich snippet
  • Using rich snippet for better SEO
  • Different rich-snippet for different business type
  • What is Microformat and Schema and which one to use
  • Where to use schema in the website
  • Testing schema with Google testing tool
  • Much more which is covered in the lecture as well as book.
    Webmaster Tool : Knowing anatomy of your website through Google's lens.
  • What is Google Webmaster and Bing Webmaster tools.
  • Adding your website in Google webmaster
  • Adding your website in Bing webmaster
  • We teach each topic of webmaster in details with real time implementation in the live website
  • Robots.txt file creation & uses
  • XML sitemap creation and submission
  • And each topic is covered in our book also.
    What is Google Analytics & it's use.
  • Creating Google analytics accounts
  • Inserting tracking code into website
  • Understanding different aspects of tracking
    Competitor’s Analysis for Off- page SEO
  • What is link building
  • Thorough site analysis for Off-page SEO
  • Analysis of competitor’s website for off-page SEO
  • Using different told to understand competitors backlink
    Building Backlinks for website
  • Understanding blog and why its good for your website
  • How to set up a Blog in your website.
  • How to show blog feed in main website.
  • How to write & publish an optimized article on a Blog engine.
  • Optimizing blog for SEO .
Course Title Duration Price
SEO 3 Months Rs.14,500/-

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